Ethnography / Home Visits / On-site Interviews
Our clients often need detailed insights of how customers interact with their products in the place of interaction, often in their homes. SIS International Research has developed a core competency in ethnography market research and home visits, particularly in consumer goods and electronics industries. Senior ethnographers are assigned to conduct these customized studies. For retail on-site studies, it is our belief that just watching a consumer shop does not help us to understand their behavior. In our experience, we have found that a mixed methodology of half-day sessions involving a group discussion, followed by a moderated group shopping trip, with a return to the group discussion provides a powerful blend of observational information with interpretive analysis.