SIS INTEGRATED RESEARCH SERVICES

Our emphasis is on integrating traditional and biometric data to help clients solve challenges with rich and actionable insights.

We use a suite of qualitative and quantitative tools to obtain valid scientific data that is comprehensive, insightful and actionable.

  • Brain response – biometric measurements / eye tracking
  • Linguistic response – surveys / in-depth interviews
  • Behavioral response – intentions / decision making

The approach enables us to assess consumer interaction with stimuli across all channels of the human experience.

LIMITATIONS OF THE TRADITIONAL RESEARCH PARADIGM

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What is Biometrics?

      • Biometrics is the process of using physiological responses, like changes in heart rate, to study how individuals respond to promotional materials.
      • Combination of biometric responses show us how the brain is perceiving, evaluating and responding to brand messaging.

The Biometric Marketing Communication Science Paradigm

Peripheral Nervous System

  • Heart rate
  • Skin conductance
  • Facial EMG

Central Nervous System

  • EEG
  • FMRI

Peripheral Nervous System- PNS

Heart Rate = Attention

Level of focus respondent is giving to the content

Skin Conductance = Arousal

Level of interest content is generating

Facial EMG = Emotion

Type of experience (positive or negative) respondent

Higher levels of attention, arousal and positive emotion are key to favorable brand attitudes and recall.

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