SIS INTEGRATED RESEARCH SERVICES
Our emphasis is on integrating traditional and biometric data to help clients solve challenges with rich and actionable insights.
We use a suite of qualitative and quantitative tools to obtain valid scientific data that is comprehensive, insightful and actionable.
The approach enables us to assess consumer interaction with stimuli across all channels of the human experience.
What is Biometrics?
- Biometrics is the process of using physiological responses, like changes in heart rate, to study how individuals respond to promotional materials.
- Combination of biometric responses show us how the brain is perceiving, evaluating and responding to brand messaging.
The Biometric Marketing Communication Science Paradigm
Peripheral Nervous System
Central Nervous System
Peripheral Nervous System- PNS
Heart Rate = Attention
Level of focus respondent is giving to the content
Skin Conductance = Arousal
Level of interest content is generating
Facial EMG = Emotion
Type of experience (positive or negative) respondent
Higher levels of attention, arousal and positive emotion are key to favorable brand attitudes and recall.
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