Selected Experience in the Entertainment & Media Industry

Survey of consumers who listen to select radio stations to determine preferred music
Conducted several focus groups among anime fans in Los Angeles.
Filmed a movie short in our focus group facility in NYC.
Conducted a televised focus group in NYC with influential thought leaders for a top 5 national broadcasting network
Conducted several focus groups with financial advisors for a prominent American media company.
Study of Hispanic and Asian Americans to determine programming for these market segments
Focus groups of US international business travelers to Asia to determine programming for this market segment
Quantitative online survey of frequent consumer and business travelers to determine entertainment programming for an airline
Global quantitative telephone survey to determine “exportability” of US entertainment in Asia, Europe and Latin America
Global study covering Asia, Latin America and Europe to assess the usage of DVDs
Reaction to films in Mexico via intercepts outside of movie theaters
Focus groups for Hispanics and Asians in New York to assess a new music product
Focus groups for the development of new programming/entertainment products in the US
Study for programming for the Hispanic community in the Southwestern market segment of the US
Focus groups of upscale consumers to assess their investment in home theaters and home entertainment centers
Conducted a qualitative study on home theater.
Conducted a qualitative study among users of interview streaming sites using a focus group approach.
Conducted study to understand the improvements and pain points after watching media usage scenes.
Conducted market intelligence study among dealers of under cabinet kitchen TVs to determine market trends, competitor and buying center profiles
Conducted a cinema study in New York City
Conducted a player piano study in Los Angeles.