QUALITATIVE MARKET RESEARCH 2017-03-27T18:47:10+00:00

ETHNOGRAPHY STUDIES

ETHNOGRAPHY STUDIES

SIS has developed a core competency in ethnography market research and home visits, particularly in consumer goods and electronics industries.
EYE TRACKING AND SENSORY RESEARCH

EYE TRACKING AND SENSORY RESEARCH

Sensory research delivers “heat maps” of consumers’ physiological reaction to a wide range of products.
I-HUTS [IN HOME USABILITY TESTS]

I-HUTS [IN HOME USABILITY TESTS]

in-home usability tests or IHUTS are an effective method to measure consumers’ reactions to your products.
NEW PRODUCT CONCEPT TESTING

NEW PRODUCT CONCEPT TESTING

Concept testing solutions provide detailed data and guidance for confident decision-making — involving multiple layers of insight via integrated research methods.
ONLINE FOCUS GROUPS

ONLINE FOCUS GROUPS

If you need to measure consumer, customer, supplier or employee attitudes across a country or a wide geographical area, you may want to consider online focus groups.
USABILITY TESTING

USABILITY TESTING

We determine what benefits customers need and their perceptions of risk and costs.