SIS has developed a core competency in ethnography market research and home visits, particularly in consumer goods and electronics industries.
Sensory research delivers “heat maps” of consumers’ physiological reaction to a wide range of products.
in-home usability tests or IHUTS are an effective method to measure consumers’ reactions to your products.
Concept testing solutions provide detailed data and guidance for confident decision-making — involving multiple layers of insight via integrated research methods.
If you need to measure consumer, customer, supplier or employee attitudes across a country or a wide geographical area, you may want to consider online focus groups.
We determine what benefits customers need and their perceptions of risk and costs.