NEW PRODUCT CONCEPT TESTING
Planning a new product concept or optimizing an existing product concept can be a risky endeavor in a complex marketplace. By engaging and testing targeted stakeholders, you can refine your concept and products to more effectively minimize risk and maximize return.
Our approach involves providing multiple layers of insight through our integrated research methods. Our testing techniques provide deep insight from stakeholders to uncover underlying motivations, decision processes and expectations. We uncover relationships, preferences, sensitivities, habits and unmet needs. We provide further insight into the wider market context, to provide insight into drivers, competition, regulation, functionality, opportunities, threats, strategic trade offs and pricing dynamics. Ultimately, our solution provides detailed data and guidance for our clients’ confident decision-making.
An Asian manufacturer was in the process of brainstorming new electronics offerings to meet future unmet needs in the American market for the next 5 years. SIS developed a research solution to test highly targeted respondents and uncover reactions and unmet needs. We employed several integrated qualitative methods to uncover deeply rooted thoughts and behaviors toward every-day products. The client harnessed the findings in their North American communications and made revisions to product prototypes based on the findings.