Competitive Intelligence Study of US and international confectionery firms.

Conducted focus groups in the US regarding consumer attitudes toward confectionery products.

Conducted a market feasibility study for market entry of confectionery products into mainland China.

Conducted a global monitoring program of acquisition candidates for confectionery companies.

Global Branding Study for confectionery firms for an Asian advertising company.

  • Conducted a retail distribution study of confectionery and tobacco outlets in the US.
  • Conducted a market assessment study of confectionery products sold at sports events.
  • Conducted a blind taste test study on chocolate in Mexico


Sampling of our Current and Past Clients

  • Cadbury
  • Kraft Foods International
  • The Mars Corporation