M a r k e t R e s e a r c h S t r a t e g y R e s e a r ch P a r t i c i p a t e i n F o c u s G r o u p s
Selected Experience in the Cosmetics Industry
Conducted an ongoing tracking study for a US cosmetics manufacturer—covering Latin America, Asia, Europe, and North America—to identify competitor’s new product offerings.
Market evaluation for a leading cosmetics company regarding sales potential in Eastern Europe.
Business evaluation analyzing product development time for a competitive cosmetic company.
Conducted focus groups for a new product concept in New York, Los Angeles, and Chicago.
Mall Intercepts for consumers to test new lipstick products.
Conducted market entry studies and feasibility studies for multi-level marketing in China.
Conducted focus groups for fragrance testing (perfume sensuality study).
Conducted in-depth interviews of skin care product users (women and men) who were interested in organic products, luxury beauty products, a sustainable lifestyle, and who were environmentally conscious.
Study created for the development and launch of a high-end skin care product line with a focus on understanding the target’s attitudes and to develop product concepts.
Conducted focus groups on attitudes and behaviors related to body, skin, and hair care
Conducted large color study in Mexico to understand younger customer’s perception of the mass color line
Street intercepts to test new scent product lines for a major American cosmetic firm.
Conducted street intercepts among Hong Kong skin care consumers in order to test new scents.
Conducted focus group interviews on skin care products among Japanese-Americans.
Conducted Focus Group for consumers of Skin Care goods