Selected Experience in Fast Moving Consumer Goods

Ongoing competitive tracking for a manufacturer and distributor of a wide variety of household products.
Research and development study for new product ideas for kitchens and bathrooms
Conducted in-depth interviews with directors and officers in charge of procurement and supply chain logistics for manufacturers and distributors of appliances, lighting, and electrical components. Countries studied: Argentina, Brazil, China, Germany, Italy, Japan, Mexico, and Taiwan.
Market feasibility study for household electronic air fresheners and insecticides in Germany and Brazil.
Conducted CATI interviews with ordinary consumers who have shopped at a combination of different supermarkets in the greater London area to evaluate their shopping experience and needs

Quantitative and qualitative assessments of the market size and the opportunities for wound care products in Europe and in Japan.
Conducted study of European nurses to determine their attitudes to wound care equipment.
Conducted in-depth interviews regarding diaper usage.
European quantitative study on a new men’s razor product.
Interviewed barbers and African American men who shave their heads and/or faces with razors in order to analyze a variety of facial care and shaving products.
Conducted focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product.
Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.
Conducted focus groups in New York, Chicago and Los Angeles to assess the positioning of health and beauty aids products in drug stores
Conducted ongoing tracking studies for new oral care products.
Conducted focus groups for a new toothbrush in the US.
Toothbrush Distributor Research in the US for an Asian firm.
Conducted focus groups for US dentists regarding a new electronic product for flossing teeth.
Conducted focus groups for US dentists regarding teeth whitening products.
Conducted an online shopper study