• Conducted Focus groups in the US for new product concepts for new product concepts for household cleaning products in North America, Latin America, Europe, and Asian markets.
  • Conducted In-Depth interviews for retailers, dealers and channels of distribution for household cleaning products.
  • Conducted quantitative [CATI] US survey for market sizing for new household cleaning product in North America and Europe.
  • Conducted focus groups for consumers for new product household cleaning products in six regions of the US market.
  • fdnyConducted ethnography studies for US consumers in their use of household cleaning products.
  • Conducted an online survey of US consumer households on their attitudes and usage of household cleaning products.
  • Conducted focus groups in Europe and North America to identify target customers and communication strategies for the marketing of an innovative vacuum cleaner.
  • Conducted product test and interview in the US on vacuum cleaner on women consumers’ from 25-55 years old all responsible for cleaning home.

Current and Past Clients:

  • Colgate Palmolive
  • Procter & Gamble
  • SC Johnson/Diversey Lever