Selected Experience in the Publishing Industry

Selected Experience in the Publishing Industry
Conducted numerous advertising recall tests in Europe for a major information technology provider to test the recall of ads in business newspapers and journals in the following countries: the UK, France, Germany, Italy, Spain, Brazil, Argentina, Mexico, Japan, Australia, and other nations.
Conducted focus groups among investment advisors and wirehouse broker dealers on reactions on a magazine’s current and proposed new offering.
Conducted and wrote report for quantitative research for a publishing company. International study involved types of industrial product purchased and recommended.
Conducted focus groups in Europe, Asia, and the US to determine attitudes toward readership.
Tested a new product concept for a medical journal with physicians and nurses.
Conducted a customer satisfaction study in Europe for users of a directory and CD Rom project.
Conducted a study on the migration of usage from a directory to CD-Rom to the Internet in Europe.
Conducted a study for the potential of an existing publishing product in Japan with focus groups of engineers and purchasing agents.
Competitive Intelligence Study of key suppliers of trade directories of industrial products.
Quantitative survey in Europe of current advertisers, prospective advertisers and past advertisers.
Conducted in-depth interviews of readers of home journals.
Recruited focus groups for readers of special interest magazines in New York.
European Competitive Intelligence Study for a major Business company.
Conducted study on a major internet provider’s vision for the next generation of software.
Conducted CATI Interviews with respondents who manage day to day operations in UK, France, and Germany.
Conducted In-Depth Interviews and Online Survey to gain an understanding of how a publishing company’s customers allocate their time and budgets with respect to advertising, promotion, and marketing.
Business Intelligence Study to evaluate the global business capabilities of a major publisher of school books and provider of teaching material.
Recruited decision makers for in-depth interviews regarding eLearning and ePublishing tools.
Conducted complex B2B global sourcing and purchasing study for a major publisher, with hundreds of pages in reporting involving total results and subgroups.
Conducted a research study with journalists in the USA