M a r k e t R e s e a r c h S t r a t e g y R e s e a r ch P a r t i c i p a t e i n F o c u s G r o u p s
Selected Experience in the Security Industry
Conducted a channel study for corporate and industrial security products in North America.
Conduced a US consumer study for security systems for households via CATI methodology. Study evaluated product features, consumer needs and potential pricing.
Conducted in-depth interviews with small to mid size business owners to test a new product concept for business security systems. Project evaluated small to mid size business needs, performance expectations and pricing.
Conducted a global security system project in Europe, North America, Latin America and Asia for corporate security products and systems using CATI – Web methodology.
Conducted a low incidence study across the United States among SMB managers who manage the security function at their companies.
Conducted in-depth interviews for business owners in the Northeast for corporate security systems and building systems.
Conducted market trend and market response survey for telephone-attached scrambler.