M a r k e t R e s e a r c h S t r a t e g y R e s e a r ch P a r t i c i p a t e i n F o c u s G r o u p s
Selected Experience in Information Technology and Telecommunication
Strategic information audit for a major Bell operating company: analyzed corporate information needs, information flow, and information sources, and developed the prototype for a BI/CI system.
Daily intelligence briefing for an RBOC company with interests in Europe and Asia.
Global customer service satisfaction study for a multinational cable company.
Conducted interviews with end-user regarding data centre network cabling.
Conducted 100 interviews by online questionnaire with end-user IT network specifiers for data centre network cabling.
Call Center and IVR
Competitive intelligence study on competitor offerings within the Call Center and the IVR (interactive voice response) marketplaces.
Conducted a survey of procurement activities related to the purchase of PCs for large businesses.
Cell Phone Market
Growth projections for the US cordless phone market from the period 1996-2000.
Surveyed US corporate purchasers of cell phones regarding emerging technologies and future needs.
Business intelligence and qualitative study to develop market-sizing estimates for cellular phones, 2-way radios, and pager units in Brazil.
Coordinated smartphone user interface study in the NYC metro area.
Quantitative study of consumer attitudes and usage of pagers and cellular phones in Shanghai, encompassing their competitive framework, pricing, and distribution.
Conducted focus groups in the US for a German producer of mobile phones about their product features and functionality.
Cellular systems management study conducted in 9 countries: China, Thailand, Australia, UK, Mexico, Brazil, Europe, the US, and Latin America.
Intercepted pre-paid mobile phone users in Thailand for a study
Conducted a Services Benchmark Study of Support & Maintenance Services.
Conducted market intelligence study to determine the best practices that are being used for training sales force of cell phones.
Conducted IDIs and home visits to understand the usage of smart phones, mobile phones and HD TV by connecting device to device and to find out market needs
Conducted recruitment and neuromarketing research [eye tracking, EEG testing and other methods] on non-smartphone owners in NYC.
Competitive Intelligence Studies
Competitive intelligence study on TBM multiplexer manufacturers.
Competitive intelligence study on PBX manufacturers in Canada.
Conducted a competitive intelligence study in Latin America and Europe, evaluating service offerings from several communications companies.
Market intelligence study of service contracts in the Telecommunications industry in Latin American.
Competitive analysis of 800 calling services in Australia.
Competitive assessment of the Banking industry’s use of technology.
Customer Satisfaction Studies
Customer satisfaction study in the UK and Australia for a global Telecommunications company.
Conducted telephone interviews with IT professionals who are involved in evaluating, recommending, or purchasing desktop PCs for their companies in Japan.
Conducted interviews and reports of university librarians regarding eBooks.
Customer satisfaction study to determine competitive price, service, and quality levels for fiber optic products.
Qualitative study involving in-depth interviews for IDEN products. The study evaluated markets, strategies, sizing, distribution, and positioning in Brazil.
European product information study, evaluating usage patterns for Internet and CD-ROM users.
Conducted central hall location study with Internet users in the UK.
Recruited respondents worldwide for a website survey on a global computer company.
Conducted an online focus group on Information Technology.
Conducted four internet focus groups in New York and San Francisco.
Conducted study about the impact of the availability of Internet Phone Services on small and medium siyed businesses.
Conducted a business and market intelligence study on digital wireless internet phones in the USA.
IT Decision Makers
Conducted in-depth interviews with senior level IT decision makers in the US, Europe, and Asia.
Conducted focus groups with senior level IT decision makers regarding emerging network products and technologies.
Conducted interviews with technology decision makers in small-to-midsized companies
Business intelligence study to assess IT spending in the Food and Beverage industry.
Business intelligence study to assess IT spending in the Tool and Manufacturing industry.
IT Systems and Technology
Evaluation of the presence of IT systems in the public sector (e.g. health, education, welfare agencies, etc.) in Latin America.
Interviewed CEOs of IT firms to identify strategic issues facing the industry.
Consulting for a major technology, software, and systems development firm on the international market potential for their products and services.
Quantitative study of data processing managers in the UK, France, Germany, Italy, Spain and the Benelux countries.
Quantitative telephone study of data processing managers throughout Latin America, Mexico, Brazil, Argentina, Chile, Peru, Venezuela, and several Central American countries.
Quantitative study of IT managers in the Banking and Healthcare industries regarding a new email product concept in the UK.
In-depth interviews of senior technology professionals in Japan regarding their attitudes and usage of select technology products.
Focus groups in Singapore for the usage of LAN technology.
Study of the distribution and utilization of mainframe computers in Eastern Europe.
Market potential for open-systems in China, Singapore, and Hong Kong.
Conducted a worldwide study on computer-integrated manufacturing systems.
Middle Market Survey
Market study of middle market IT decision makers in the US, Europe, and Asia.
Conducted focus groups with IT decision makers specializing in network technology.
Quantitative research survey of network managers in the US from small, medium, and large firms.
Conducted focus groups with notebook PC users in the US, Europe, and Asia.
Conducted 3 focus groups on the topic of laptop computers.
Market study analyzing technical specifications of PBX systems for a leading supplier in Canada.
Conducted in-depth interviews with PC users in Europe and Japan.
Conducted focus groups and in-depth interviews of PC users and senior level decision makers in enterprises in Europe and Asia.
Quantitative study evaluating the market potential in European businesses for a new integrated printer system.
Conducted mulit-function copier study with focus groups of IT administrators within companies.
Small-Midsize Businesses (SMBs)
Conducted a global study among executives at Small to Midsize businesses about their unmet needs in current telecommunications technology
Interviewed CEOs of major Software firms to identify strategic issues facing the Software industry.
Qualitative study on the successes and failures of knowledge-based systems.
Market study in Brazil and Mexico to determine consumers’ loyalty HP printer ink.
Conducted study to understand how people use a particular program and how the purchase decision is influenced and made within businesses of differing sizes.
In-depth, competitive assessment of eight global Telecommunications suppliers.
Market segmentation study of international calling services.
Quantitative and qualitative assessment of telecommunications services in Mexico.
Global market intelligence study identifying solutions for specific market segments and market sizing for new products and services.
Competitive intelligence study on callback services in Mexico.
US market assessment for new technologies in public data services.
Conducted In-depth-Interviews and desk research on the telephone-attached scrambler market to identify market trends and potential buyers.
Conducted a project (research & fieldwork) for a major telecommunications company in Austria
Qualitative study involving wireless communications products in Brazil.
Quantitative survey of B2B wireless users in China, evaluating market potential and the future of the market.
Survey of IT decision makers regarding issues of wireless communications in their businesses.
Conducted 6 focus groups on the US east and west coasts to test design acceptance for wireless telephones.
Market analysis and evaluation of market growth and development for a US manufacturer and distributor of wireless communication products planning to enter the China market with a broad range of wireless products and services.
Unified Messaging Market
Market intelligence study of the Unified Messaging market in the US.
Sample of Clients in the Telecommunications and Information Technology Industries