• Conducted a girls’ toy test in France and Germany with focus groups.
  • Conducted a global doll house study with focus groups, study covered Asia, Europe and Latin America.
  • Conducted focus groups in the US for a new product concept for a toy.
  • Conducted focus groups with Asian and Hispanic children in the US regarding their attitude toward dolls.
  • Conducted a competitive intelligence study for a major toy manufacturer on new product development strategies.
  • Conducted several focus groups on “brainstorming” for a new product development strategy for a toy manufacturer.
  • Conducted a competitive intelligence study for retailers in the toy business.
  • Conducted a market assessment of the video gaming industry for children.
  • Conducted a study in Birmingham, UK for the feasibility of a fast food location .
  • Conducted international study regarding baby product designs.
  • Conducted secondary research on educational robot toys for a robot toy manufacturer.
  • South East Asia Toy Regulations Study

Sample of our Current and Past Clients

  • Coleco
  • Fisher Price
  • Gadlight
  • RoboRobo
  • Toys R Us
  • Toshiba